Brand Manager (H/F)
Offer details
Wanted profile
Education & Experience
▪ Degree holder with formal business/marketing qualifications or equivalent
▪ Minimum 5 years working experience in FMCG, with brand management experience; Experience in beverage industry an advantage
Functional & Leadership Competencies
▪ Energetic, entrepreneurial, confident and proactive individual – able to identify new opportunities, to persuade others, and to get things done
▪ Self-motivated, results-oriented and having strong analytical skills, with ability to adapt to change
▪ A team player with excellent interpersonal and communication skills
▪ Comprehensive understanding of consumer businesses particularly in marketing practices, and related laws
▪ Good presentation, project planning and negotiation skills
▪ Fluent English skills (written/spoken) are mandatory
▪ Good command of MS Office (Excellent excel and PowerPoint)
▪ Digital knowledge – trends, social media.
To apply, please send your updated resume in English to Ms. Jacqueline at jacqueline.tran@anywr-group.com
Context
Talent is borderless!
With this mindset, Anywr Group is assisting companies with their talent acquisitions and has been supporting nearly 5000 candidates with their mobility projects, all around the world.
In the same spirit, Anywr Vietnam are currently recruiting a Brand Manager for one of our clients, a leading worldwide Wine and Spirits company, located in Vietnam, Ho Chi Minh City.
Mission
Reporting to the Marketing Manager, the Brand Manager is responsible for :
Brand strategy & marketing planning
▪ Strategize, develop and implement brand strategies / plans to ensure execution is in line with agreed brand positioning, timeline and budget
▪ Involvement in 3-year strategic planning, global brand positioning and activation platforms in relation with global & regional brand teams
▪ Detail marketing action plan for implementation (quarterly base) with clear and actionable KPIs
▪ Localized brand activation platforms development based on local market environment, consumer needs and appropriate translation of global brand positioning
Brand activities
▪ Work with Marketing Manager to supervise and develop annual activation and engagement plan. Develop full year review, strategic direction and annual master plan for key brands to optimize resources.
▪ Develop, implement and evaluate marketing programs for the brands with a strong focus on On-Trade activation, events, PR and key influencers in line with the brand plan / global brand direction
▪ Closely monitor agency performance KPIs and deliver annual appraisals
Support Sales Development
▪ Work closely with commercial & trade marketing teams to guide on the development of activities covering products, packages, merchandising and promotions; to accelerate the development of brands
▪ Supervise projects implementation on ground with effective evaluation system
▪ Provide guidance to trade marketing on brand merchandising & promotion activities Market Intelligence & Insights
▪ Leverage different resources (agencies, brand companies, sales teams) to collect market intelligence and competitive information to continuously provide insightful recommendations
▪ Participate in market visits to formulate excellent sense of consumers and market
▪ Provide monthly analysis and commentary on key brand activities and performance to include review of depletion data
Consumer A&P Management
▪ Monitor and control activation and engagement A&P spend to be in line with the agreed brand plan in cooperation with the finance team and assess ROI on A&P expenditures
▪ Supervise and manage spending effectively through compliance of Standard Operating Procedures
▪ Manage suppliers/vendors, PO, payments; sourcing and utilization of POS material
Communication / Relationships
▪ Manage efficient communication to get the best support internally and externally
▪ Be a team player and work closely and proactively with the commercial team, as well as other departments in the company
▪ Develop a collaborative relationship with the trade marketing and sales team.
▪ Manage creative / brand / advertising / research agencies in delivering quality and professional services
▪ Build efficient network with opinion leaders (trade, media, influencers)
▪ Build effective working relationship with the global brand & regional marketing teams
