Channel Marketing Manager (H/F)
Offer details
Wanted profile
Education & Experience
▪ Bachelor in Marketing, Business Management or equivalent
▪ At least 8 years in Trade Marketing and/or Sales at the equivalent position
▪ Experience of work in multinational company, FMCG or related fields (Alcohol, F&B) is preferable
▪ E-commerce management and development understanding
Functional & Leadership Competencies
▪ Fluency in English, computer literacy
▪ Clear understanding of the concept of Sales and Trade MKT in alcoholic business or related field
▪ Excellent and effective communication, presentation, problem solving, interpersonal and analytical skills
▪ Can-do, Result-oriented, proactive mindset
▪ Love to socialize, teamwork
▪ Understanding of data acquisition, analysis and management
▪ Business Acumen; clear understand of how the role should have wider impact on the business
▪ Comprehensive understanding of consumer behavior, customer, and category management and ability to turn insights to action
▪ Comprehensive understanding of the retail and e-commerce landscape
▪ Negotiation and stakeholder management – ability to manage and persuade senior stakeholder within and outside the organization
▪ Digitally savvy, deep understanding of digital marketing and social platforms in Vietnam
▪ Growth Mindset – seeing beyond the incremental growth idea to a wider more expansive view of where opportunity can create growth
▪ Touchpoints effectiveness – ability to set and manage clear KPIS with deep return on Investment mindset
▪ Team management – acting as a leader and coach to ensure optimal delivery from team members
▪ Agency sourcing and management
To apply, please send your updated resume in English to Ms. Jacqueline at jacqueline.tran@anywr-group.com
Context
Talent is borderless!
With this mindset, Anywr Group is assisting companies with their talent acquisitions and has been supporting nearly 5000 candidates with their mobility projects, all around the world.
In the same spirit, Anywr Vietnam are currently recruiting a Channel Marketing Manager for one of our clients, a leading worldwide Wine and Spirits company, located in Vietnam, Ho Chi Minh City.
Mission
Reporting to the Marketing Manager, the Channel Marketing Manager is responsible for :
Strategic Planning
▪ Lead Off-trade Trade Marketing to Develop Off-trade & E-com Channel Strategy and Operational Plans for implementation. Cooperate with regional trade marketing team to ensure smooth implementation of the trade marketing programs.
▪ Lead channel strategy for PRVN brands to be listed, displayed, and activated in a consistent manner in line with overall brand guidelines and company strategy; develop commercial planning calendar.
▪ Lead Tet project planning and deployment.
▪ Drive digitalized trade solutions execution with stronger integration with Scandi.
▪ Be the main driver with Commercial Excellence team to refresh on Off trade Channel Segmentation / Distribution target setting and deployment.
▪ Be the main driver for driving new MOC ‘Home Consumption’: From defining home consumption demand insights and behaviors, size of market, strategy & portfolio to engage across channels, to developing and implementing activation to ensure that ‘home consumption’ new products and services are listed according to agreed priorities and seasonality.
Channel Demand Creation Activation & Visibility
▪ Lead development of visual & POSM guidelines; allocate visibility budget by brands, channels, and regions; develop full year and/ or seasonality schemes and promotion activities/ activations; be perceived as a legitimate “adviser” by the trade to engage outlets with consumers and provide added value to customers through PR business solutions, with the purpose of driving sales and brand awareness.
▪ Winning Shoppers’ Path to Purchase in the assigned channels by innovative merchandising, display to ensure brand appeared attractively to shoppers to call for purchase action.
▪ Develop & ensure implementation of Perfect Store Guideline, especially for Wines
Category Management
▪ Source and analyze category insights and information to provide key customers well developed category management consultation to include range optimization, planogramming and display guidance.
▪ Build robust understanding of the shopper in the modern and traditional off trade and bring that perspective to marketing and sales teams as well as inject into trade activities and promotions
▪ Drive Point-Of-Sale effectiveness targets and deliver a strong ROI % on all spend.
Business Information & Intelligence
▪ Contribute to lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field to ensure PRVN offer's continuous alignment with market needs.
▪ Develop expertise on various channels by active participation in sales activities and maintain close relationship with key customers (action to close the gaps, competitor tracking, market information etc…)
Reporting line and people development
Team management – acting as a leader and coach to ensure optimal delivery from team members
